A product page answers one question: should I buy this? But a customer does not start there. They start wider. What is the difference between these two types? Which suits my case? How do I pick a size? Those questions get typed into Google every day, a product page does not answer them, and the person asking lands on someone else's site and buys there.
A blog is where you answer those questions on your own domain. What makes it different from advertising is that it compounds: an article you publish today still brings visitors six months from now with no additional spend, whereas an ad stops working the moment you stop paying.
Step one: turn the blog on
On Zid
The blog is built into the Zid dashboard and managed from the blog section. Your articles publish on your own store domain, which matters: the URL carries your store name, so every article builds authority for your domain rather than someone else's.
On Shopify
Shopify creates a default blog called News with every new store, and you can add more. If you sell in two languages, the practical setup is one blog per language, because Shopify treats an article as single-language content rather than a bilingual field.
Step two, where nearly everyone stalls
Turning the blog on takes two minutes. Writing in it consistently is the hard part. One good article needs a topic, keyword research, writing, an image and a review. That is two to four hours, and it has to happen thirty times a month before the effect is visible.
This is why thousands of stores enable the blog, publish three articles and stop. The problem is not willingness. The work never ends: inventory, orders and customer service all come first, and the article stays last on the list.
Step three: let the system publish instead of you
Automated Blog was built for exactly this problem. You connect your store once, the system reads your products and categories and derives topics from them, then writes the article, generates an image for it and publishes it to your store blog on schedule. The crucial part is that topics come from your own catalogue, so the article talks about what you actually sell rather than a generic subject that leads nowhere.
If you would rather review before anything goes live, the system can save articles as drafts for you to approve. It also supports Arabic and English together, so a store selling into two markets publishes for each in its own language.
What it costs on each platform
| Plan | Articles per month | Zid | Shopify |
|---|---|---|---|
| Free trial | 4 over 3 days | Free | Not applicable |
| Free | 5 | Not applicable | Free, no time limit |
| Starter | 30 | 199 SAR | 7.99 USD |
| Growth | 60 | 299 SAR | 13.99 USD |
| Pro | 90 | 399 SAR | 22.99 USD |
| Premium | 120 | 499 SAR | 34.99 USD |
Prices are monthly, and an annual subscription saves 20% on both platforms. The AI cost is covered inside the plan, so you do not need a separate account or your own API key.
What actually makes an article useful
Google does not penalise content for being AI-generated. It penalises content with no value, whoever wrote it. So the practical test is not who wrote the article, it is:
- Is the topic derived from your catalogue? "How to pick a shoe size" on a shoe store leads to a product. "The importance of ecommerce" leads nowhere.
- Does it answer a real question? An article restating what the reader already knows will not be read even if it ranks.
- Is publishing consistent? Ten articles a month for a year builds more presence than a hundred in one month followed by silence.
Try it before you commit
On Zid you can run a free trial of four articles over three days. On Shopify there is a permanently free plan with five articles a month. Either way you see the result on your own store before paying anything. See the Automated Blog details or review the full plans.
